Latest review from Sumit Rana
Numerator is now uniquely able to identify what people buy and the reasons why.During the course of over three decades, what was once Market Track has grown from a small start-up in Evanston, IL, manually collecting, clipping and delivering books of competitive print feature ads to a handful of clients, to a global market intelligence firm. And now, with the acquisition of InfoScout, the newly renamed and fully integrated Numerator is uniquely able to connect omnichannel purchase data (via the InfoScout OmniPanel™) with comprehensive path data to reveal how share of attention turns into share of market.